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10:00 - 18:00
STUDIO NAIM JOSEFI
Naim Josefi is a fashion company based in Stockholm, Sweden. Since his first collection in 2010, Naim Josefi has become a well known name in the fashion industry and media, both in Sweden and international. With an eye for fashion forward design and sophisticated tailoring combined with high technology and innovation, he has received several prestigious awards. We have always strived to innovate to find solutions that form and change the fashion industry. It started with being the first company in the world with creating a 3D printed shoe 9 years ago.In 2015 we started to use a laser technique as treatment of our jeans to lower the use of chemicals and water which we now have seen that other companies are following our path. Which we are so happy to see, as we are a small company and can not alone make the difference that is needed.
Our goal is to be 100% sustainable, therefore we carry on with our research and innovation to try to make an impact on the fashion industry and the future of consumption of clothing.
We can’t wait for all the answers, that's why we need to explore the questions and reach the answers ourselves.
Naim Josefi Head of Design
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The Melonia shoe attracted attention by the British Design Museum and got nominated for Best Design 2011 together with Comme des Garçons, Lanvin, Jil Sander and Gareth Pugh. The concept was about how we could move the tailoring to the future with help of technology and innovation where we could with the help of scanning, modify the shoes structure digitally and produce it perfectly tailored.
A year later the Melonia shoe was put to be featured in an exhibition showcasing up-and-coming designers at the prestigious Victoria and Albert Museum in London.
Won the first Swedish Project Runway. Project Runway Sweden was a reality television series that focuses on fashion design. The contestants compete with each other to create the best clothes and are restricted by time, materials and theme. For each episode one of the designers are forced to leave, and Naim Josefi managed to stay til the end, and won the competition.
Ljungberg Factory is one of the oldest textile companies in Sweden, they started back in 1930. They reached out for a collaboration to create a couture collection for them during Stockholm Fashion Week. The collection was inspired by patterns from nature and it’s mathematical foundation. Alan Turings research of the black and white spots on cows led to his theory of morphogenesis, which was what we used to create the pattern for the collection.
In Almedalen 2015 we presented the first ever 3D printed shoes in steel and had a discussion about swedish steel and the importance of using Swedish materials and craftsmanship. This was a collaboration together with Jernkontoret (Association of steel).
During the Gangs collection, we also did a collaboration with the Swedish steel company Munkfors Steel. Togheter we developed fabrics made out of steel from the small town of Munkfors in Sweden. With the steel fabric we developed dresses and decor on the denim. This collaboration was also shown at Beijing Fashion Week, as we were invited as a guest designer från Europe.
Our AW 2017 collection opened the Swedish Fashion Week and that was the first time we introduced laser printed jeans, to show a more sustainable alternative how to design and color denim.
In collaboration with Swedish steel manufacturer Höganäs we developed hats made out of steel. We always strive to show the importance of working with Swedish technology for sustainability reasons. The 3D printed steel hats are approximately 1 millimeter thin, which show the excellence of Höganäs ability to make 3D printed steel.
The inspiration for Naim Josefi’s AW 18 collection INHABITANTS inspired from biology. The story is about the inhabitants of a secret garden – a botanical garden, featuring shell like structures and beautiful cuts. The focus is on the inhabitants who are bugs, and their amazing shapes, colours and variations.
“I’m amazed by their incredible shiny shells, colourful patterns and metallic accents. In the collection, I have adapted the textures and colour range of the bugs and gathered them together in the green base colour of the garden. The shifting shades in the fabrics and the combinations of different patterns create a dynamic dimension of their appearances”, explains Naim Josefi.
The collection consists of coats, blazers, dresses and knitwear with a tailor-made feeling. A selection of denim styles, a part of Naim Josefi’s denim line GANGS, and a few exclusive Couture-gowns in knitted steel, together with 3D printed bugs are also a part of the collection. The steel dresses are a collaboration together with Jernkontoret (Swedish steel association).
The Gangs Collection evolved to a collaboration with Swedish sock brand Happy Socks. The collaboration was shown during Stockholm Fashion Week Spring/Summer 2018. The pattern and symbol on the socks follows our brands philosophy about taking responsibility of the people and the planet.