NAIM JOSEFI STUDIO
contact(a)naimjosefi.com
+46 (0) 737 55 51 50
Naim Josefi is a high-end streetwear brand focused on denim. We thrive through innovation, creating ideas that form and change the fashion industry. We push the boundaries through awareness, curiosity, knowledge, and art.
Through pioneering projects such as creating the worlds first 3D printed shoe, and adapting laser
print techniques into our designs, we utilize the newest technology to enable sustainability to lead the way and to be at the forefront of design development.
We take tailoring into the digital age and are passionate about making high-end technology and
game-changing ideas accessible to everyone through our products.
Our goal is to be 100% sustainable, therefore we carry on with our research and innovation to try to make an impact on the fashion industry.
Scroll down for the history of the brand.
2020 — Crowd Face Mask
The Crowd mask is a nonprofit project. We created a fashion accessory in the quest of making it more acceptable and seamless to wear respiratory protection. For each mask sold 5% of the cost will go to donating 100 masks to the elderly care systems in Sweden.
2019 — Melonia Art Piece
In 2020 we re-released the Melonia, as an Art Piece, a new version of the 3D printed shoe, in six different colors. The Limited Edition art piece exists in 10 pieces per color. The Melonia art Piece is enclosed in a custom made acrylic box laser cut in-house, made out of upcycled scrap pieces.
2019 — Steel Denim
In collaboration with the Swedish Steel Industry we have developed a yarn of
steel which has made it possible to recycle fabric in a groundbreaking way. One of the most effective resources for recycling, steel can be melted down and reused an unlimited amount of times. We hope that this will inspire a change in the way the industry looks at recycling and creating new fabrics for future use.
2018 — NAIM JOSEFI x HAPPY SOCKS
The Gangs Collection evolved to a collaboration with Swedish sock brand Happy Socks. The collaboration was shown during Stockholm Fashion Week Spring/Summer 2018. The pattern and symbol on the socks follows our brands philosophy about taking responsibility of the people and the planet.
2018 — STEEL HATS
In collaboration with Swedish steel manufacturer Höganäs we developed hats made out of steel. We always strive to show the importance of working with Swedish technology for sustainability reasons. The 3D printed steel hats are approximately 1 millimeter thin, which show the excellence of Höganäs ability to make 3D printed steel.
2017 — LASER + DENIM
Our AW 2017 collection opened the Swedish Fashion Week and that was the first time we introduced laser printed jeans, to show a more sustainable alternative how to design and color denim.